Entain Group
Streamlining Content Management for Entain Group
Client Profile:
Client Name: Entain Group
Industry: Online Gambling and Sports Betting
Location: Global
Project Overview:
Entain Group, following several business acquisitions, faced the challenge of managing multiple supply chain integrations for its digital content needs. They sought a sophisticated content solution that could simplify their technical constraints and consolidate their acquired rights holder content into one platform.
Challenges:
Entain Group, a prominent player in the online gambling and sports betting industry, faced several challenges as a result of its business acquisitions. The company found itself grappling with the complex task of managing multiple supply chain integrations for its digital content needs.
With various acquired brands and rights holder content to handle, Entain Group sought a solution that could streamline their content offering and overcome the technical constraints associated with content management. Below are the primary challenges that Entain Group encountered and how iGameMedia stepped in to provide a sophisticated content solution.
The primary challenges included:
- Managing multiple supply chain integrations efficiently
- Streamlining content offering across various acquired brands
- Maximizing content exposure for key brands, such as Coral and Ladbrokes
- Handling virtual sports content and games from Inspired and Playtech
iGameMedia’s Solution:
iGameMedia proposed a robust solution to address the challenges faced by Entain Group in managing its diverse content ecosystem.
The key elements of the proposed solution centred around the implementation of their revolutionary ONEPlatform API. This innovative tool allowed Entain Group to consolidate their acquired Rights Holder content into a single platform, simplifying content management and maximising their content exposure across their key brands, such as Coral and Ladbrokes.
Additionally, iGameMedia extended its support to encompass virtual sports content and games from Inspired and Playtech, enabling Entain Group to host, manage, and distribute this content seamlessly.
The key elements of the proposed solution included:
- Consolidating all acquired rights holder content into one platform
- Streamlining content management and distribution
- Supporting virtual sports content and games from Inspired and Playtech
- Offering local hosting, management, and distribution services
The key outcomes and benefits of the solution included:
- Streamlined technical efforts into an organized and proficient workflow
- Maximisation of content offering to customers across multiple brands
- Enhanced content exposure for key brands, including Coral and Ladbrokes
- Simplified management of virtual sports content and games
- Efficient hosting, management, and distribution of content
Key Statistics:
The key statistics reflect the positive outcomes and benefits achieved by Entain through their collaboration with iGameMedia, providing them with a holistic content distribution approach across multiple brands.
- 2000+ retail units served, managing multiple supply chain integrations
- 15.5 million views per year with maximised content exposure across key brands
- 30,000 annual live streams with content locally hosted, managed and distributed by iGameMedia
- 1 consolidated content solution streamlined into an organised and proficient workflow
Conclusion:
iGameMedia’s comprehensive content solution proved to be the game-changer for Entain Group. By implementing the ONEPlatform API, Entain Group successfully streamlined its technical efforts and achieved an organised and proficient workflow for content management. This enabled them to maximise their content offering across multiple brands and enhanced their content exposure for key brands like Coral and Ladbrokes.
The solution seamlessly supported the management of virtual sports content and games from Inspired and Playtech, providing Entain Group with a holistic content distribution approach. With iGameMedia’s support, Entain Group can confidently serve their customers, ensuring a remarkable user experience and solidifying its position as an industry leader.