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Padel: the biggest new sport opportunity for sportsbooks and prediction markets
Sportsbooks and prediction markets can offer an official Premier Padel product from the 2027 season, for the first time ever.
We sat down with accredited odds providers: Twenty First Group and 10star to learn more about their interest in modelling padel, what their day one product looks like, their plans for the future and the significant opportunity they'll help operators capture through their products.
The takeaway: Padel has all the attributes bettors look for in an entertaining, in-play betting sport.
I Fast-paced play and points
I Electrifying action and athleticism that your customers can't take their eyes off
I Matches played throughout the year
Read the interviews with the accredited odds providers by clicking the buttons or the images below.
Q&A with our official Premier Padel odds providers
• Twenty First Group
Twenty First Group Q&A• 10star
10star Q&A
Key information for sportsbooks, platform providers and prediction markets
How popular is Premier Padel globally?
Padel is the fastest growing sport on the planet, with 38 million players growing at a rate of 5 million a year for the last few years. Those players enjoy this electrifying sport at more than 25,000 clubs on over 100,000 courts in 180 countries.
The Premier Padel tour is also growing at a monumental rate.
Live TV audiences reached 125 million viewers this year up 30% year over year and social media engagement has continued to skyrocket.
The official betting product will put the sport of padel in front of even larger audiences. Giving existing fans and new lovers of the game a new way to engage with padel and the tour.
Premier Padel’s VP of Commercial, Rob Mitchell provides more evidence of the growth in markets all around the world.
What changes for sportsbooks with an official Premier Padel betting product?
Until the 2027 season, the global sports betting industry has not had reliable data – let alone the official in-venue Premier Padel data needed to create a premium betting product.
The data that existed was latent with missing tournaments and matches not covered. This led to shallow betting markets, with high-suspension periods and often many matches not available in-play.
The official Premier Padel betting product changes that.
From 2027, official ultrafast umpire data, official odds and low latency live streaming are available. These are the key ingredients needed for a premium racquet sport betting product and they are available for the complete Premier Padel tour.
How fast is the official Premier Padel umpire data feed?
Premier Padel official data is collected and delivered direct to operators from the umpire's chair at every Premier Padel tournament throughout the calendar.
Delivered from court to sportsbooks or the pricing providers odds model in under a second through our OneData platform.
iGame Media are also collaborating with Premier Padel to collect and distribute additional in-venue derived datasets. This will provide additional depth of data and insight for player-markets and bet builders. More details on these datapoints and how you can use them will be shared soon.
What does official data and live streaming mean for operators?
Reliable, ultrafast direct-from-venue official umpire data provides sportsbooks, prediction markets and odds providers with the necessary ingredients to create a premium, engaging product for the full Premier Padel tour.
For sportsbooks, it means they can confidently maximise the uptime of in-play markets and offer a wider menu of pre-match and in-play markets to engage players throughout matches.
Official data means betting markets such as next point and current game winner are now possible.
Bettors being able to watch the matches alongside these betting opportunities is another exciting development, which will help operators quickly grow the appeal of this brand new property for players around the world.
To explore the types of betting markets that accredited Premier Padel odds providers, 10star and Twenty First Group will be producing from the start of the 2027 season, read our Q&A's.
What will the latency of the watch and bet live streams be on our sportsbook?
Every match played on the Premier Padel tour will be streamed on your sportsbook at sub-2 second latency – meaning minimal friction for in-play bettors betting on your sportsbook.
Minimising this latency is crucial for the in-play watch and bet experience.
For racquet sports where a large proportion of the turnover is generated in-play minimising the latency between what bettors can watch and the available betting markets is key.
Low latency live streaming is achieved with proprietary iGame Media encoding technology that will be present onsite at every Premier Padel tournament.
Watch Senior Engineer Sean Branagh construct this technology at our Belfast-technology centre.
Watch us build the low latency encoding technology
What is the 2027 Premier Padel tour calendar?
The schedule for the 2027 Premier Padel tour has not yet been officially confirmed.
The 2027 season begins on January 31st and will run until December, visiting more than 25 cities around the world, with the tour schedule comprising of Majors, P1, P2 and Finals for more than 2,400 matches.
How can operators integrate the official Premier Padel betting product?
The official Premier Padel betting product is exclusively represented by iGame Media.
Official ultrafast data, pre-match and in-play odds and trading, live streaming and scoreboards can be integrated by sportsbooks, platform providers and prediction markets through iGame Media's OneData and OneVideo technologies.
Operators can also access the official odds products through existing integrations where necessary.
