Infront
iGameMedia’s Solution Enables Infront to Enhance Betting Market Research
Client Profile:
Client Name: Infront
Industry: Rights Acquisition
Location: Global
Project Overview:
Infront, a long-established player in the rights acquisition sector, sought to secure exclusive betting rights for the watch and bet market as part of their broader business strategy. They required a technical platform solution to effectively reach their target customers and establish a strong presence in the betting space.
Challenges:
Infront faced several key challenges in its pursuit of securing exclusive betting rights and expanding its presence in the watch and bet market. These challenges included obtaining official betting rights, establishing themselves as a prominent technical partner in the rights holder space, delivering low latency encoding and distribution services, simplifying integration efforts for sportsbooks and streamlining content streaming and trading processes.
The primary challenges included:
- Obtaining official betting rights exclusively for the watch and bet market.
- Establishing themselves as a key technical partner in the rights holder space.
- Delivering low latency encoding and distribution services suitable for the sportsbook space.
- Simplifying the integration efforts of sportsbook operators with content rights owners.
- Aggregating supplier IDs for fixtures to facilitate content streaming and trading.
iGameMedia’s Solution:
iGameMedia provided a robust solution to address the challenges faced by Infront in their quest for exclusive betting rights and market expansion. Leveraging their technical expertise and innovative offerings, iGameMedia presented a comprehensive solution that encompassed a flexible infrastructure, extensive experience in relevant markets, and cutting-edge streaming platforms.
The key elements of the proposed solution included:
- A flexible technical infrastructure capable of supporting any form of video decryption or source video.
- Extensive experience in digital broadcast, sportsbook, and ultra-low latency streaming markets.
- Technical and content acquisition capabilities to enhance Infront’s strategic potential.
- ONEPlatform, a sophisticated streaming platform API, unifying sportsbook operators’ integration efforts from various content rights owners into a universal solution.
- ONEMap AI technology, which aggregates supplier IDs for fixtures, streamlining content streaming and trading for operators.
The key outcomes and benefits of the solution included:
- Infront successfully secured official betting rights exclusively for the watch and bet market.
- iGameMedia became a trusted technical partner in the rights holder space.
- Infront can now deliver low-latency encoding and distribution services tailored for the sportsbook space.
- ONEPlatform empowered Infront to offer a market-ready streaming solution, enhancing their competitiveness.
- The implementation of ONEMap AI technology simplified content acquisition and trading processes for Infront and its operators.
Key Statistics:
- 9,500+ live events streamed through iGameMedia’s platform solution
- 19,000+ hours of live content delivered to viewers
- 10-day integration: On average, sportsbook operators were integrated into the platform within 10 days
- Expanded market reach thanks to exclusive betting rights secured by Infront
- Enhanced operation efficiency thanks to ONEPlatform and ONEMap AI technology simplifying content acquisition and trading processes for Infront and its operators
Conclusion:
Through the collaborative partnership with iGameMedia, Infront effectively addressed their challenges in securing betting rights and expanding their reach in the betting market. iGameMedia’s technical infrastructure, expertise in digital broadcast and sportsbook sectors, and innovative solutions played a crucial role in enabling Infront to realise its strategic potential.
With the implementation of ONEPlatform and ONEMap AI technology, Infront gained a competitive edge by offering a comprehensive and streamlined streaming solution for sportsbook operators. The successful outcome of this project strengthened Infront’s position in the rights acquisition sector, positioning them as a key player in the watch and bet market.