Infront are long-established in the rights acquisition sector, giving them the opportunity to secure official betting rights exclusively for the watch and bet market. Aligned to their wider business strategy in establishing themselves firmly in the betting space, they required a technical platform solution to reach their respective customers.

iGameMedia’s technical infrastructure was built to support any form of video decryption or source video, allowing us to be established as a key technical partner in the rights’ holder space.

Our experience within the digital broadcast, sportsbook and ultra-low latency streaming market has allowed Infront to realise their own strategic potential. By utilising iGameMedia’s technical & content acquisition capabilities, Infront can deliver low latency encoding and distribution services suitable for the sportsbook space.

Utilising iGameMedia’s sophisticated streaming platform API, ONEPlatform, – which unifies sportsbook operators integration efforts from respective content rights owners into one universal solution – has afforded Infront the ability to offer a market ready streaming solution. 

This is further supported with our ONEMap AI technology that aggregates all supplier IDs for a given fixture and safeguards operators to stream and trade its acquired content with ease.

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