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October ’26 Bulletin: OneData by iGame Media

Director of betting products at iGame Media, Matthew McNabb, provides an update on OneData, iGame Media’s odds and sports data gateway.

SBC Summit really reinforced the importance of what we’re building with OneData.

The whole iGame team had many frank conversations with sportsbook trading and product teams about the challenges and blockers they face when adding new sports and innovative odds models that they admire into their product-stack.

These conversations felt a little like a therapy session. The frustration was obvious. There’s no shortage of talented people and organisations within our industry trying to push the boundaries of what their product looks like, the entertainment it offers and a burning desire to stand out in their markets.

Too often they’re technically unable to find enough resource and capacity to integrate a new odds or sports data provider.

That’s a scenario that OneData will fix.

Have the integration challenges for sportsbooks changed?

It’s been just over a year since I’ve been inside the trading and product engine at a sportsbook, the challenges and constraints appear to have got worse. Technology has continued to get older, technical debt is grinding some teams down to a halt, and niche sports and products therefore become harder to justify.

We’ve built OneData from scratch meaning we’re able to operate at a real pace. This includes new techniques to integrate and map new providers and suppliers to our infinitely scalable schema. It also means we can adapt the platform to unique customer requirements and the delivery formats and information that they need. 

SBC was a great forum to meet many odds and data providers face-to-face. We have big ambitions to continue to expand the universe of providers that the sports betting industry can innovate with – I’ll share updates on those discussions in my next update.

What new suppliers have we finalised integrating into OneData?

We’ve just completed the integration of the in-play Premier Padel official umpire data, as well as our ingest of the historical data back to 2023 that spans more than 7,500 matches across the men and women’s tour.

There was lots of interest from a wide variety of the operators in many markets for Padel. Now the official data, and odds models powered by this data will be easily accessible, we expect this interest to ramp up in advance of the 2027 season.

If you’d like further details on the official Premier Padel betting product, or more details on the wider ecosystem of suppliers available inside OneData – please get in touch with us.  


I’ll be back in a few weeks with an update.

Premier Padel selects iGame Media as exclusive betting data and betting streaming technology and distribution partner

Premier Padel selects iGame Media as exclusive betting data and betting streaming technology and distribution partner


London, 23rd September, 2026 – Sports betting technology specialist, iGame Media today announced it has been selected by Premier Padel as its first-ever official betting data and betting streaming distribution partner.

iGame Media has been appointed Premier Padel’s exclusive official partner for betting data and betting live streaming, covering the full professional men and women Qatar Airways Premier Padel tour spanning 2,400+ matches from the 2027 season onwards. For the first time, sportsbooks and prediction markets can access official betting products for padel, made from official in-venue umpire data and low-latency live streaming – this has never been offered before.

Padel is on a steep growth trajectory, it’s the fastest-growing racquet sport globally enjoyed by more than 38 million players. Premier Padel’s significant growth is helping transform padel from a sport that is played to a sport with mass fan appeal, seen through record-breaking Premier Padel attendances in first-time events in Pretoria in July and London in August, as well as landmark broadcast deals with Red Bull TV, ESPN and TNT.

Padel shares the structural betting attributes that made tennis one of the largest in-play markets in the world, fast-paced matches, frequent scoring moments, and a tour calendar that spans the full-year. Premier Padel’s global calendar comprises 26 events across its Major, P1, P2 and Finals categories, staged throughout Europe, the Americas, the Middle East and Africa. Alongside the Tour, the FIP World Cup represents the pinnacle of international competition between national teams. The 2027 Premier Padel season will include stops in cities such as Buenos Aires, Rome, London, Paris and Acapulco, as the Tour continues to strengthen its presence in established markets and explore opportunities for further global expansion, including in Asia.

The partnership creates a complete Premier Padel betting product for the first time: pre-match and in-play markets, official umpire data, ultra-low-latency live streaming and scoreboards so sportsbooks can reliably offer the product in-play, with dense, rich market types so bettors can enjoy matches in as immersive way as possible.

An expansive suite of Premier Padel pre-match and in-play betting markets modelled using historical Premier Padel and official umpire data will be available through accredited odds providers with their products delivered through OneData, and via pre-existing integrations to maximise availability and industry adoption.

Sportsbooks can also leverage iGame Media’s Bettor Engagement video technology to promote Premier Padel tournaments, matches and educate bettors about the players and betting markets through customised, premium video content.

Rob Mitchell, VP Commercial at Premier Padel, said: “Sports betting represents an important opportunity for Premier Padel as the Tour continues to grow globally. In iGame, we have found a partner that understands both the industry and the unique characteristics of our sport. Their ambition to create a bespoke product for Premier Padel will help us offer sportsbooks and fans an engaging, reliable and authentic way to follow the action.”

Mike Cobain, Founder and CEO of iGame Media, said: “Premier Padel is one of the most exciting growth stories in sport we have seen in many years. Almost everyone now knows someone who plays padel. What we are seeing now is that same growth in padel as a spectator sport. Records are falling at almost every event. The Alpine Paris Major at Roland Garros drew 81,000 fans across the week, up from 64,000 in 2025. This is the pace that Premier Padel is moving at. On the other side of the world, the inaugural Pretoria P1 attracted near-capacity crowds over the finals weekend. That gives you a sense of the atmosphere Premier Padel is creating at venues around the world.

“We are delighted that Premier Padel has selected iGame Media as its partner for betting rights and has put its confidence in our distribution-agnostic business model which cultivates a long-term approach to sports rights in sports betting. Our commitment to Premier Padel is to give the sport full oversight of, and involvement in, how its rights are used in this area of regulated markets. Padel’s growth around the world is only accelerating, and we are honoured to be part of it.”

iGame Media will present the 2027 product suite and forward-looking roadmap that includes expanded markets and richer data at SBC Summit (booth C101, Hall 3) and via a joint presentation with Premier Padel on the Product Innovation Showcase Stage on Tuesday 29th September at 2.30pm.

iGame Media launches OneData, eliminating the integration and maintenance time tax on specialist odds and sports data products

iGame Media launches OneData, eliminating the integration and maintenance time tax on specialist odds and sports data products

OneData connects sportsbooks to specialist odds and sports data suppliers through a single integration, eliminating the significant roadmap pressure, time tax and ongoing development resource and maintenance costs that stifle innovation, forever.

iGame Media, the sports betting industry pioneer behind the only fully agnostic video streaming platform today announced the launch of OneData. An odds and sports data gateway that gives sportsbooks, platforms and prediction markets access to a wide range of specialist odds and sports data providers consolidated into a single integration and simple commercial access model.

OneData fixes one of the biggest industry pain points – feed integration costs and ongoing maintenance pressure, while unlocking niche sports, emerging odds models and innovative products that have been underused, or blocked entirely from roadmaps.

OneData’s provider ecosystem span 30+ sports, 1,000,000+ events per year, and four betting formats: fixed odds, expectancies, bet builder and live event data, delivered in under 100 milliseconds. Customers have full choice over which odds and data suppliers they consume inside OneData, and partners can request integrations of suppliers.

iGame Media’s technical team implement supplier feed updates with zero interruption and time spent by the operator. This popular feature exists within iGame Media’s live streaming platform, eliminating individual integrations and ongoing maintenance of 20+ live streaming suppliers, saving development teams hundreds of hours every single year.

A significant technical feature that underpins OneData is OneMap, iGame’s unified ID engine that maps every provider’s team, leagues, markets and events to their providers event creation IDs. This streamlines operator’s technical workflows regardless of their current or future event creation providers, making new sports, content and innovative products easier and faster to take from idea to production ready.

Mike Cobain, Founder and CEO of iGame Media, said: “iGame Media has spent over 10 years as the Swiss army knife of video to this industry, with 150+ direct integrations with the world’s leading operators. We look at problems and build solutions, and we are the only company globally that is truly provider agnostic in this space. OneData is the next organic step in that evolution. A single integration providing access to an ecosystem of laser focused odds and data providers.”

Specialist odds and data providers available through OneData at launch include: 10Star, Abelson Sports, ALT Sports Data, Betinvest, Huddle, Oval Insights, Racing and Sports, RacebookHQ, Sail GP, Sporting Solutions, Sporting Risk, SWA, Twenty First Group, with more providers and sports announced soon.

iGame Media will demo OneData at booth C101, Hall 3 at SBC Summit, more information can also be found at our dedicated OneData product page.

iGame Media launches State of Sportsbook Integrations Study

State of Sportsbook Integrations Study
by iGame Media

Published: May 2026
Author: Matthew McNabb

How much time, money and potential is being drained by complex, time consuming data and odds supplier integrations?

What could you be building instead? Compare yourself to your peers by contributing to this study.


Contribute to the study - 2 mins needed

The integration problem stifling the sports betting industry

Helping sportsbooks integrate specialist content to power their sportsbook has been a significant area of expansion and focus for iGame Media in recent years.

During many frank conversations with sportsbook operators and odds and data suppliers - we’ve experienced the pain felt first hand. Frustration, friction, wasted time and missed opportunities caused by data and pricing integrations.

What is causing this?

There is no getting around the problem of fragmented supply of content and services. It's a necessity born out the vast sports calendar, a truly global sports betting industry and the value that specialist, niche content suppliers provide.

Each piece of data a sportsbook uses is provided in different formats. There are different video players. Different market mapping requirements. Different SLA’s and support channels and different technical update windows.

The pain and chaos is most felt when a sportsbook trading and product team want to innovate.

When they try to add new content into their sportsbook experience to improve the customer experience.

Sportsbooks are punished for being ambitious.

OnePlatform: unifying live streaming suppliers into a single integration

Our OnePlatform live streaming service has exploded in popularity with sportsbooks and platform providers - now in use by 150+ regulated operators around the world.

OnePlatform solves the mapping, integration and supplier management burden for sportsbooks by unifying live streaming providers into a single, managed service.

A single integration now provides access to 20+ live streaming content providers - normally it would mean access to one.

It also eliminates ongoing support requirements that sucks up hours of support time every single week.

Sportsbooks love OnePlatform because it provides freedom of supplier choice.  While also eliminating the pain of multiple integrations.

The problem compounds for data and pricing integrations

Recently, we’ve turned our attention to a bigger industry problem – data and odds integrations for the sports betting industry.

Here the burden on ambitious sportsbooks and stretched teams becomes even more significant. We'll be revealing our ambitious product plans soon.

Why we're comissioning the first ever State of Sportsbooks Integrations Study?

It's important to quantify how much time, money and lost potential is being drained by data and odds supplier integrations. We hope that by demonstrating the pain being felt by the industry at large - we can help solve the problem once and for all.

I Sportsbook tech and product teams can optimise their resource structures.

I Specialist content suppliers can divert their efforts to product innovation and not integration cycles.

I Product teams, developers and engineers around the world can have happier, simpler work lives.

We look forward to helping the industry solve this problem once and for all.


Provide us your experience  - 2 mins needed

When will the findings be published?

The study is open for the next 8 weeks. Contribute here.

All participants will receive an early preview of the study before it’s official publication; helping you benchmark your sportsbook against your peers in your markets.

We expect to release the study before the SBC Summit in September.


Take the survey - 2 mins needed

 

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+ hours lost to data and odds integration

 

 

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