October ’26 Bulletin: OneData by iGame Media
Director of betting products at iGame Media, Matthew McNabb, provides an update on OneData, iGame Media’s odds and sports data gateway.
SBC Summit really reinforced the importance of what we’re building with OneData.
The whole iGame team had many frank conversations with sportsbook trading and product teams about the challenges and blockers they face when adding new sports and innovative odds models that they admire into their product-stack.
These conversations felt a little like a therapy session. The frustration was obvious. There’s no shortage of talented people and organisations within our industry trying to push the boundaries of what their product looks like, the entertainment it offers and a burning desire to stand out in their markets.
Too often they’re technically unable to find enough resource and capacity to integrate a new odds or sports data provider.
That’s a scenario that OneData will fix.
Have the integration challenges for sportsbooks changed?
It’s been just over a year since I’ve been inside the trading and product engine at a sportsbook, the challenges and constraints appear to have got worse. Technology has continued to get older, technical debt is grinding some teams down to a halt, and niche sports and products therefore become harder to justify.
We’ve built OneData from scratch meaning we’re able to operate at a real pace. This includes new techniques to integrate and map new providers and suppliers to our infinitely scalable schema. It also means we can adapt the platform to unique customer requirements and the delivery formats and information that they need.
SBC was a great forum to meet many odds and data providers face-to-face. We have big ambitions to continue to expand the universe of providers that the sports betting industry can innovate with – I’ll share updates on those discussions in my next update.
What new suppliers have we finalised integrating into OneData?
We’ve just completed the integration of the in-play Premier Padel official umpire data, as well as our ingest of the historical data back to 2023 that spans more than 7,500 matches across the men and women’s tour.
There was lots of interest from a wide variety of the operators in many markets for Padel. Now the official data, and odds models powered by this data will be easily accessible, we expect this interest to ramp up in advance of the 2027 season.
If you’d like further details on the official Premier Padel betting product, or more details on the wider ecosystem of suppliers available inside OneData – please get in touch with us.
I’ll be back in a few weeks with an update.
Premier Padel selects iGame Media as exclusive betting data and betting streaming technology and distribution partner
Premier Padel selects iGame Media as exclusive betting data and betting streaming technology and distribution partner
London, 23rd September, 2026 – Sports betting technology specialist, iGame Media today announced it has been selected by Premier Padel as its first-ever official betting data and betting streaming distribution partner.
iGame Media has been appointed Premier Padel’s exclusive official partner for betting data and betting live streaming, covering the full professional men and women Qatar Airways Premier Padel tour spanning 2,400+ matches from the 2027 season onwards. For the first time, sportsbooks and prediction markets can access official betting products for padel, made from official in-venue umpire data and low-latency live streaming – this has never been offered before.
Padel is on a steep growth trajectory, it’s the fastest-growing racquet sport globally enjoyed by more than 38 million players. Premier Padel’s significant growth is helping transform padel from a sport that is played to a sport with mass fan appeal, seen through record-breaking Premier Padel attendances in first-time events in Pretoria in July and London in August, as well as landmark broadcast deals with Red Bull TV, ESPN and TNT.
Padel shares the structural betting attributes that made tennis one of the largest in-play markets in the world, fast-paced matches, frequent scoring moments, and a tour calendar that spans the full-year. Premier Padel’s global calendar comprises 26 events across its Major, P1, P2 and Finals categories, staged throughout Europe, the Americas, the Middle East and Africa. Alongside the Tour, the FIP World Cup represents the pinnacle of international competition between national teams. The 2027 Premier Padel season will include stops in cities such as Buenos Aires, Rome, London, Paris and Acapulco, as the Tour continues to strengthen its presence in established markets and explore opportunities for further global expansion, including in Asia.
The partnership creates a complete Premier Padel betting product for the first time: pre-match and in-play markets, official umpire data, ultra-low-latency live streaming and scoreboards so sportsbooks can reliably offer the product in-play, with dense, rich market types so bettors can enjoy matches in as immersive way as possible.
An expansive suite of Premier Padel pre-match and in-play betting markets modelled using historical Premier Padel and official umpire data will be available through accredited odds providers with their products delivered through OneData, and via pre-existing integrations to maximise availability and industry adoption.
Sportsbooks can also leverage iGame Media’s Bettor Engagement video technology to promote Premier Padel tournaments, matches and educate bettors about the players and betting markets through customised, premium video content.
Rob Mitchell, VP Commercial at Premier Padel, said: “Sports betting represents an important opportunity for Premier Padel as the Tour continues to grow globally. In iGame, we have found a partner that understands both the industry and the unique characteristics of our sport. Their ambition to create a bespoke product for Premier Padel will help us offer sportsbooks and fans an engaging, reliable and authentic way to follow the action.”
Mike Cobain, Founder and CEO of iGame Media, said: “Premier Padel is one of the most exciting growth stories in sport we have seen in many years. Almost everyone now knows someone who plays padel. What we are seeing now is that same growth in padel as a spectator sport. Records are falling at almost every event. The Alpine Paris Major at Roland Garros drew 81,000 fans across the week, up from 64,000 in 2025. This is the pace that Premier Padel is moving at. On the other side of the world, the inaugural Pretoria P1 attracted near-capacity crowds over the finals weekend. That gives you a sense of the atmosphere Premier Padel is creating at venues around the world.
“We are delighted that Premier Padel has selected iGame Media as its partner for betting rights and has put its confidence in our distribution-agnostic business model which cultivates a long-term approach to sports rights in sports betting. Our commitment to Premier Padel is to give the sport full oversight of, and involvement in, how its rights are used in this area of regulated markets. Padel’s growth around the world is only accelerating, and we are honoured to be part of it.”
iGame Media will present the 2027 product suite and forward-looking roadmap that includes expanded markets and richer data at SBC Summit (booth C101, Hall 3) and via a joint presentation with Premier Padel on the Product Innovation Showcase Stage on Tuesday 29th September at 2.30pm.
