Category: News

iGameMedia and Pragmatic Play join forces to deliver a fully supported Sportsbook Platform Solution

A fully supported sportsbook platform solution for live sports streaming

iGameMedia, the leading sports streaming platform with an extensive history in B2B ultra-low latency, is proud to announce a new multi-year partnership with Pragmatic Play to deliver ultra-low latency sports streaming through its innovative ONEPlatform streaming solution. 

iGameMedia, together with Pragmatic Play has launched a fully integrated streaming solution that allows its customers to access all sports streaming content available without requiring multiple integrations, significantly reducing integration timelines, change management, and empowering the inplay betting product commonly used today.

The iGameMedia ONEPlatform has established integrations with all major content providers that expose all streaming content agreed by the sportsbook operator delivered as a unified content API.

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iGameMedia’s integrated solution provides sportsbooks and platform providers with a content gateway to a vast and diverse world of sports content.

In addition, it presents a unique solution to the industry challenges of mapping live streaming with event data essential for the sportsbook product offering. For years customers and suppliers have been required to map IDs from different API sources, leading to multiple challenges and failures, resulting in the inability to offer a live game for the inplay product.

The iGameMedia ONEMap product utilises a single API instance that exposes the respective IDs of all third party vendors associated with the live event. AI and ML technology delivers a truly automated solution with an accuracy rating of 99.7% first time mapping achieved.

At its core, ONEMap’s proprietary AI model utilises advanced algorithms and powerful machine learning capabilities to establish precise connections between AV provider data and event creation data on the ONEPlatform.

Common challenges that exist in the industry include the non-standard approach to team name conventions that are exposed against a content API, whereby typical machine processing cannot identify if PSG or Paris Saint Germain is the same team, often leading to un-mapped events that require manual intervention.

Pragmatic Play is a leading content supplier to the iGaming industry, and rolled out its new sportsbook product in October. The launch of Pragmatic Play’s sportsbook facilitates delivery of a full-service iGaming solution, providing not only sports betting, but also player-favourite slots, live casino and virtual sports. 

It marked a new chapter in product development for Pragmatic Play, as the company continues to work towards its goal of becoming the industry’s preferred supplier across all verticals.  

Pragmatic Play’s sportsbook utilises the ONEPlatform solution in order to offer its customers a completely streamlined managed services solution, and fully supports live streaming.

iGameMedia’s Commercial Director, Chris Cousin, commented: We are absolutely delighted to have partnered with Pragmatic Play in supporting their unrivalled platform innovation and offering a truly consolidated content approach for the sportsbook market.”

Pragmatic Play’s VP of Sports, Gareth Crook said: “Our partnership with Chris & the team at iGame helps solidify our aim of delivering a first class sportsbook product to current and future customers. Operators now have access to an unrivalled portfolio of ‘always on’ official live video streaming content from the world’s highest profile sports events and competitions. This delivered at ultra-low latency providing an enhanced betting experience to Sportsbook bettors.”

Read more about ONEMap and ONEPlatform here

iGameMedia and THEO Technologies partner to launch ultra-low latency streaming solution with Bet365

Commercially viable ULL solution to challenge the industry standard

iGameMedia, the leading sports broadcaster with an extensive history in B2B ultra-low latency, is proud to announce a new multi-year partnership with THEO Technologies to deliver ultra-low latency sports streaming to the sportsbook market as standard, phasing out HLS.

iGameMedia, together with THEO Technologies, will launch its new solution in May 2023, going live exclusively on the world’s largest sports betting site, Bet365, along with rights agency partner Infront Bettor, delivering its entire content portfolio in ultra-low latency as standard across the iGame ONEPlatform.

The platform is a single API that is integrated with all leading sports rights holders, which maps multiple vendor event IDs into one singular ID in one integration.

Until now, the industry standard for sports streaming latency has averaged between seven and eight seconds using HLS in the last ten years – with pricing data feeds moving markets in 1–2 seconds, the usefulness of the video relative to the markets has diminished.

iGameMedia will make available – to all its rights partners – the option to deliver content via its leading ONEPlatform API – to all their clients – in ultra-low latency. The service will be delivered with a fixed latency of 2 seconds from source, aligning the data and the video for a massively enhanced user experience. A sub-second latency service will also be made available where required.

iGameMedia’s Chief Executive, Mike Cobain commented, “We are absolutely delighted to have partnered with THEO Technologies, whose HESP protocol is, in our view, the only viable solution to ultra-low latency at the required scale and at the required cost acceptable to the industry. We have been delivering sub-second socket-based streaming to the B2B industry for almost 15 years, but what is different about HESP is that it is segment-based, meaning it can be delivered using highly scalable existing HLS-orientated CDNs. It also has so many brilliant features such as the ability to meter user conditions and respond instantly to poor networks, being able to change to a lower adaptive bitrate in just one frame, that is 1/25th of a second! Given the extensive levels of control that we have, along with the work that we have done together with the incredible THEO team, we are now ready along with Infront and Bet365 to go live with the first viable B2C solution for the industry.

Steven Tielemans, CEO of THEO Technologies commented, “iGameMedia and THEO’s new ultra-low latency sports streaming solution will be a game-changer for the sports betting industry. Rights owners can deliver their sports content to sportsbook operators in less than a second with this solution, while sportsbooks will provide a massively enhanced experience to their users. We are thrilled to partner with the iGameMedia team to deliver this ground-breaking solution to the market.”     

Bet365, the world’s largest sportsbook, commented, “We’re thrilled that in collaboration with our partners at iGameMedia, we can continue to provide the best In-Play customer experience on our industry-leading product.

Infront selects iGameMedia’s ONEPlatform

Infront are long-established in the rights acquisition sector, giving them the opportunity to secure official betting rights exclusively for the watch and bet market. Aligned to their wider business strategy in establishing themselves firmly in the betting space, they required a technical platform solution to reach their respective customers.

iGameMedia’s technical infrastructure was built to support any form of video decryption or source video, allowing us to be established as a key technical partner in the rights’ holder space.

Our experience within the digital broadcast, sportsbook and ultra-low latency streaming market has allowed Infront to realise their own strategic potential. By utilising iGameMedia’s technical & content acquisition capabilities, Infront can deliver low latency encoding and distribution services suitable for the sportsbook space.

Utilising iGameMedia’s sophisticated streaming platform API, ONEPlatform, – which unifies sportsbook operators integration efforts from respective content rights owners into one universal solution – has afforded Infront the ability to offer a market ready streaming solution. 

This is further supported with our ONEMap AI technology that aggregates all supplier IDs for a given fixture and safeguards operators to stream and trade its acquired content with ease.

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ONEPlatform API was the perfect sportsbook solution for Kindred and established brand Unibet

Kindred required a seamless video integration and mapping solution that facilitated full control of their own sports content in utilising their new KPS Platform (Kindred Sportsbook Platform) reducing the dependency of services with their current third-party supplier. Additionally, they required the ability to simplify existing technical constraints associated with managing multiple supply chain integrations for their digital content needs and improve content mapping efficiency.

iGameMedia’s ONEPlatform API is the ideal sportsbook solution for Kindred. By aggregating and integrating all digital content rights into one secure stream, Kindred streamlined their content offering and maximised content exposure for their key, established brand – Unibet.

The solution removed their third-party dependency, consolidated multiple supplier integrations into one single streaming integration that delivers streaming and data mapping efficiencies from 76% to 100% through iGameMedia’s AI powered mapping engine.

Our simple consolidated content solution, has streamlined the entire content journey, enabling Kindred to unlock the full potential of their digital content portfolio whilst improving operational efficiency and reducing costs.


iGameMedia delivers streaming solution on behalf of DAZN to retail operators Tipico and Admiral

In 2021 DAZN approached iGameMedia with a challenge. DAZN needed a cost-effective, highly flexible and scalable way of delivering content for two retail sportsbook operators in Germany and Austria, Tipico and Admiral. Key measurements were the necessity for video to be delivered on par with satellite whilst also maintaining picture quality.

iGameMedia implemented a fully managed end to end multichannel IP streaming solution via an Amino set-top box. The resulting service provided up to 12 channels, all streamed at a low latency, actually faster than satellite at HD quality output. The service is now fully established in the market at scale and running extremely successfully.


Sporting Solutions harnessing iGameMedia’s revolutionary ONEOTT platform

Sporting Solutions required a complete IP video delivery and hosting solution to support their internal investment within their trading offices in the UK. Utilising iGameMedia’s revolutionary ONEOTT platform – which has been developed to meet the growing needs of the global trading floors – has allowed Sporting Solutions to realise their objectives.

A view was taken that having a linear and cumbersome AV (Audio/Video) infrastructure is a regressive and non-progressive step. Having consulted with iGameMedia about the potential of remotely hosting and managing their existing AV infrastructure – digitising it and providing a highly scalable future-proof IP solution met their needs.

Our proposal provided licenced access to ONEOTT, with additional customised enhancements specific to Sporting Solutions:

  • iGameMedia to host and manage 10 set-top boxes and to transcode the output of each box into a high-res 8Mbps H.264 real-time stream with a delay no greater than 700ms.
  • Provide Sporting Solutions with the ability to control each of these boxes remotely via our intuitive OTT software.
  • Provide technical means whereby all of the above content is made available on the TVs and gantry screens in Sporting Solutions offices.
  • Enable authorised Sporting Solutions users to access the service via VPN to enable home working.

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iGameMedia sportsbook solution supports Entain Group

Following several business acquisitions within their market, Entain Group required a sophisticated content solution that simplified their technical constraints associated to managing multiple supply chain integrations for its digital content needs.

Our ONEPlatform API became the perfect sportsbook solution, by consolidating all their acquired rights holder content into one has allowed Entain to streamline their content offering and maximise their content exposure across their key brands like Coral and Ladbrokes.

Our solution has also extended further, by supporting their virtual sports content and games from Inspired and Playtech, meaning iGameMedia now locally hosts manages and distributes this content on their behalf.

iGameMedia consolidated content solution, as streamlined the technical efforts required into an organised and proficient workflow, allowing Entain to maximise their content offering to their customers without issue.