Category: News

A fully supported sportsbook platform solution for live sports streaming

iGameMedia, the leading sports streaming platform with an extensive history in B2B ultra-low latency, is proud to announce a new multi-year partnership with Pragmatic Play to deliver ultra-low latency sports streaming through its innovative ONEPlatform streaming solution. 

iGameMedia, together with Pragmatic Play has launched a fully integrated streaming solution that allows its customers to access all sports streaming content available without requiring multiple integrations, significantly reducing integration timelines, change management, and empowering the inplay betting product commonly used today.

The iGameMedia ONEPlatform has established integrations with all major content providers that expose all streaming content agreed by the sportsbook operator delivered as a unified content API.

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iGameMedia’s integrated solution provides sportsbooks and platform providers with a content gateway to a vast and diverse world of sports content.

In addition, it presents a unique solution to the industry challenges of mapping live streaming with event data essential for the sportsbook product offering. For years customers and suppliers have been required to map IDs from different API sources, leading to multiple challenges and failures, resulting in the inability to offer a live game for the inplay product.

The iGameMedia ONEMap product utilises a single API instance that exposes the respective IDs of all third party vendors associated with the live event. AI and ML technology delivers a truly automated solution with an accuracy rating of 99.7% first time mapping achieved.

At its core, ONEMap’s proprietary AI model utilises advanced algorithms and powerful machine learning capabilities to establish precise connections between AV provider data and event creation data on the ONEPlatform.

Common challenges that exist in the industry include the non-standard approach to team name conventions that are exposed against a content API, whereby typical machine processing cannot identify if PSG or Paris Saint Germain is the same team, often leading to un-mapped events that require manual intervention.

Pragmatic Play is a leading content supplier to the iGaming industry, and rolled out its new sportsbook product in October. The launch of Pragmatic Play’s sportsbook facilitates delivery of a full-service iGaming solution, providing not only sports betting, but also player-favourite slots, live casino and virtual sports. 

It marked a new chapter in product development for Pragmatic Play, as the company continues to work towards its goal of becoming the industry’s preferred supplier across all verticals.  

Pragmatic Play’s sportsbook utilises the ONEPlatform solution in order to offer its customers a completely streamlined managed services solution, and fully supports live streaming.

iGameMedia’s Commercial Director, Chris Cousin, commented: “We are absolutely delighted to have partnered with Pragmatic Play in supporting their unrivalled platform innovation and offering a truly consolidated content approach for the sportsbook market.”

Pragmatic Play’s VP of Sports, Gareth Crook said: “Our partnership with Chris & the team at iGame helps solidify our aim of delivering a first class sportsbook product to current and future customers. Operators now have access to an unrivalled portfolio of ‘always on’ official live video streaming content from the world’s highest profile sports events and competitions. This delivered at ultra-low latency providing an enhanced betting experience to Sportsbook bettors.”

Read more about ONEMap and ONEPlatform here

Commercially viable ULL solution to challenge the industry standard

iGameMedia, the leading sports broadcaster with an extensive history in B2B ultra-low latency, is proud to announce a new multi-year partnership with THEO Technologies to deliver ultra-low latency sports streaming to the sportsbook market as standard, phasing out HLS.

iGameMedia, together with THEO Technologies, will launch its new solution in May 2023, going live exclusively on the world’s largest sports betting site, Bet365, along with rights agency partner Infront Bettor, delivering its entire content portfolio in ultra-low latency as standard across the iGame ONEPlatform.

The platform is a single API that is integrated with all leading sports rights holders, which maps multiple vendor event IDs into one singular ID in one integration.

Until now, the industry standard for sports streaming latency has averaged between seven and eight seconds using HLS in the last ten years – with pricing data feeds moving markets in 1–2 seconds, the usefulness of the video relative to the markets has diminished.

iGameMedia will make available – to all its rights partners – the option to deliver content via its leading ONEPlatform API – to all their clients – in ultra-low latency. The service will be delivered with a fixed latency of 2 seconds from source, aligning the data and the video for a massively enhanced user experience. A sub-second latency service will also be made available where required.

iGameMedia’s Chief Executive, Mike Cobain commented, “We are absolutely delighted to have partnered with THEO Technologies, whose HESP protocol is, in our view, the only viable solution to ultra-low latency at the required scale and at the required cost acceptable to the industry. We have been delivering sub-second socket-based streaming to the B2B industry for almost 15 years, but what is different about HESP is that it is segment-based, meaning it can be delivered using highly scalable existing HLS-orientated CDNs. It also has so many brilliant features such as the ability to meter user conditions and respond instantly to poor networks, being able to change to a lower adaptive bitrate in just one frame, that is 1/25^th of a second! Given the extensive levels of control that we have, along with the work that we have done together with the incredible THEO team, we are now ready along with Infront and Bet365 to go live with the first viable B2C solution for the industry.

“Steven Tielemans, CEO of THEO Technologies commented, “iGameMedia and THEO’s new ultra-low latency sports streaming solution will be a game-changer for the sports betting industry. Rights owners can deliver their sports content to sportsbook operators in less than a second with this solution, while sportsbooks will provide a massively enhanced experience to their users. We are thrilled to partner with the iGameMedia team to deliver this ground-breaking solution to the market.”     

Bet365, the world’s largest sportsbook, commented, “We’re thrilled that in collaboration with our partners at iGameMedia, we can continue to provide the best In-Play customer experience on our industry-leading product.”