The average sportsbook takes 12 weeks to integrate a new odds or sports data provider.
Here’s what that costs you.

Real-life data collected via iGame Media’s State of Sportsbook Integrations study confirms the industry is suffering.

I 12+ weeks is the average length of time it takes a sportsbook to integrate end-to-end a single data or odds provider.

I New product innovation born from new odds and data feeds has been shelved 3+ times in the last 12 months because of capacity problems. One sportsbook operating in South America and Europe had this happen 6+ times in the last 12 months.

I New sports are the highest priority area of focus if integration and ongoing maintenance work was removed from the roadmap.

Feel familiar? 

Compare your own experience of integrating odds and data providers into your sportsbook with our interactive app.

The sports betting industry is at a critical juncture.

Product and development teams have never been more stretched.

It’s never been more competitive and harder to grow.

There’s never been more competing forms of entertainment, or choices of sport for bettors to enjoy…

…but it’s not available for them to experience on your sportsbook.

Not because you aren’t aware of the sport. You are. Customers have asked for it. It’s been discussed internally, often.

You know of a specialist provider who can help provide the odds, trading or live streaming you need to offer it.

One quarter it even came close, but a bigger priority took over.

The product feature isn’t there (and won’t be for the foreseeable) because you don’t have the roadmap and development capacity to plan, test, integrate and maintain it.

Industry insight collected via iGame Media’s State of Sportsbook Integrations study revealed this is true for sportsbooks and platform providers of all sizes. Market leaders, challenger brands and even new brands with minimal technical debt to slow them down.

On average the industry is shelving three product upgrades in a single year. Can you afford for that to continue? What if that number grows?

This is much more than an operational, internal problem. It’s a business performance problem.

When compelling new product features are deprioritised or slow to deliver – you’ll get beaten to it. It’ll impact your ability to compete and grow.

You’ll leave significant revenue on the table as the opportunity a competition or sport provides is stolen by your competition.

Players will churn, or never sign-up in the first place because you don’t have the product they’re looking for.

And while all this is happening your existing integration and maintenance costs will continue to rise. Emergency migrations and updates will continue to catch you off guard. The one-off integrations you do make will take longer than projected. So, the impact of your efforts is limited.

There’s a better way.

OneData by iGame.

The odds and sports data gateway built for ambitious, unsatisfied operators.

OneData aggregates specialist odds and data providers, 1M+ events and 30+ sports into a single integration – eliminating all ongoing feed updates and associated vendor support.

Without OneData, integrating those same specialist providers individually would consume an estimated 180 weeks of development time. OneData collapses that substantially.

OneData provides you the path to scale, innovate and commercialise new features, sports and content quickly inside your sportsbook. Expanding the sports, competitions and markets you can offer after integration is now a commercial agreement with the provider available within OneData.

And with an expanding roster of specialist odds and content providers within the OneData marketplace – future innovation, expansion and commercial growth will be faster and easier.

iGame Media’s new Chief Commercial Officer, Will Fyler:

“In a career built on thousands of conversations about odds and content integration, the pain has been consistently loud. It slows the industry down, stifles innovation, and raises the bar for entry – limiting new revenue opportunities for operators, while depriving customers of innovative new products. 

“Great product experiences shouldn’t require a fifty-person tech team or an enterprise budget — and they won’t, when you’ve got iGame and OneData in your corner.”

Not ready for a product demo? Explore the OneData product page first.

Want to learn more about the integration problems the sports betting sector is facing, explore the study data here.