Content CMS

Our bespoke Content CMS allows for direct exposure over the sporting rights on offer and direct visibility to the sportsbook market. Customers can now manage their content selections and buying power! Our content marketplace offers the most sophisticated, direct-to-market solution in the market, which combined with our AI and ML pricing engine offers content rights holders a perfect solution that reflects operator demand and popularity across key markets.

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Solutions Overview

Our innovative Content CMS platform simplifies the transactional process between rights holders and the sportsbook operators to enable rights holders to extract more value from their portfolio.


Rights holders can offer their content portfolio directly to the open sportsbook market with ease and then operators can manage their content selections within the platform.

Overview flex
Speed of Access

With iGame direct and established integrations with multiple sportsbook operators, allows rights holder to access the market faster and monetise their content portfolio instantly.

Enhanced Reach

Our solutions allow rights holders to reach a global audience, our CMS platform provides a content marketplace for maximum exposure and availability to the sportsbook industry, with more control over pricing and distribution to improve margin.

Deeper Relationships and Control

Content portfolios are managed by the rights holder directly allowing for greater visibility of what content is available with the marketplace previously not exposed to the industry, allowing rights holder to build deeper relationships and maintain more direct control over their content.

Advanced AI Pricing Engine

Our Content CMS solution has built in advanced AI pricing using machine learning, taking into account hundreds of data points per competition using both internal and external analytical factors that drive demand further supporting the intricacies of what makes content unique. This enables rights holders to extract the maximum value from their content across the sportsbook market.



Learn more about iGame and how our partners and clients are utilising our technical solutions to innovate and accelerate their growth within the industry. Our clients see us as partners working with them to elevate their business performance and get the best possible return on their investment. See below for an idea of the clients we are proud to have worked with.
Case Study

Infront Case Study

8,000 Live Events   |   18,000 Hours of Live Content

Infront Media have a long-established presence in the Rights acquisition space, which has afforded them the opportunity to secure official Betting Rights exclusively for the Watch and Bet market.
Aligned to their wider business strategy in establishing themselves firmly in the betting space, they required a technical platform solution to reach their respective customers.

iGame’s technical infrastructure has built to support any form of video decryption or source video, allowing us to be established as a key technical partner in the Rights Holder space.
Our experience within the digital Broadcast, Sportsbook & Ultra Low Latency streaming market has allowed Infront to realize their own strategic potential in utilising iGame’s technical & content acquisition capabilities to deliver low latency encoding and distribution services suitable for the sportsbook space.
By utilising iGame’s sophisticated streaming platform API (One Platform) that unifies Sportsbook operators integration efforts from respective Content Rights owners into One universal solution has afforded Infront the ability to offer a market ready streaming solution, which is further supported through our One Map AI technology.