Author: Sean McAuley

Infront selects iGameMedia’s ONEPlatform

Infront are long-established in the rights acquisition sector, giving them the opportunity to secure official betting rights exclusively for the watch and bet market. Aligned to their wider business strategy in establishing themselves firmly in the betting space, they required a technical platform solution to reach their respective customers.

iGameMedia’s technical infrastructure was built to support any form of video decryption or source video, allowing us to be established as a key technical partner in the rights’ holder space.

Our experience within the digital broadcast, sportsbook and ultra-low latency streaming market has allowed Infront to realise their own strategic potential. By utilising iGameMedia’s technical & content acquisition capabilities, Infront can deliver low latency encoding and distribution services suitable for the sportsbook space.

Utilising iGameMedia’s sophisticated streaming platform API, ONEPlatform, – which unifies sportsbook operators integration efforts from respective content rights owners into one universal solution – has afforded Infront the ability to offer a market ready streaming solution. 

This is further supported with our ONEMap AI technology that aggregates all supplier IDs for a given fixture and safeguards operators to stream and trade its acquired content with ease.

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ONEPlatform API was the perfect sportsbook solution for Kindred and established brand Unibet

Kindred required a seamless video integration and mapping solution that facilitated full control of their own sports content in utilising their new KPS Platform (Kindred Sportsbook Platform) reducing the dependency of services with their current third-party supplier. Additionally, they required the ability to simplify existing technical constraints associated with managing multiple supply chain integrations for their digital content needs and improve content mapping efficiency.

iGameMedia’s ONEPlatform API is the ideal sportsbook solution for Kindred. By aggregating and integrating all digital content rights into one secure stream, Kindred streamlined their content offering and maximised content exposure for their key, established brand – Unibet.

The solution removed their third-party dependency, consolidated multiple supplier integrations into one single streaming integration that delivers streaming and data mapping efficiencies from 76% to 100% through iGameMedia’s AI powered mapping engine.

Our simple consolidated content solution, has streamlined the entire content journey, enabling Kindred to unlock the full potential of their digital content portfolio whilst improving operational efficiency and reducing costs.


iGameMedia delivers streaming solution on behalf of DAZN to retail operators Tipico and Admiral

In 2021 DAZN approached iGameMedia with a challenge. DAZN needed a cost-effective, highly flexible and scalable way of delivering content for two retail sportsbook operators in Germany and Austria, Tipico and Admiral. Key measurements were the necessity for video to be delivered on par with satellite whilst also maintaining picture quality.

iGameMedia implemented a fully managed end to end multichannel IP streaming solution via an Amino set-top box. The resulting service provided up to 12 channels, all streamed at a low latency, actually faster than satellite at HD quality output. The service is now fully established in the market at scale and running extremely successfully.


Sporting Solutions harnessing iGameMedia’s revolutionary ONEOTT platform

Sporting Solutions required a complete IP video delivery and hosting solution to support their internal investment within their trading offices in the UK. Utilising iGameMedia’s revolutionary ONEOTT platform – which has been developed to meet the growing needs of the global trading floors – has allowed Sporting Solutions to realise their objectives.

A view was taken that having a linear and cumbersome AV (Audio/Video) infrastructure is a regressive and non-progressive step. Having consulted with iGameMedia about the potential of remotely hosting and managing their existing AV infrastructure – digitising it and providing a highly scalable future-proof IP solution met their needs.

Our proposal provided licenced access to ONEOTT, with additional customised enhancements specific to Sporting Solutions:

  • iGameMedia to host and manage 10 set-top boxes and to transcode the output of each box into a high-res 8Mbps H.264 real-time stream with a delay no greater than 700ms.
  • Provide Sporting Solutions with the ability to control each of these boxes remotely via our intuitive OTT software.
  • Provide technical means whereby all of the above content is made available on the TVs and gantry screens in Sporting Solutions offices.
  • Enable authorised Sporting Solutions users to access the service via VPN to enable home working.

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iGameMedia sportsbook solution supports Entain Group

Following several business acquisitions within their market, Entain Group required a sophisticated content solution that simplified their technical constraints associated to managing multiple supply chain integrations for its digital content needs.

Our ONEPlatform API became the perfect sportsbook solution, by consolidating all their acquired rights holder content into one has allowed Entain to streamline their content offering and maximise their content exposure across their key brands like Coral and Ladbrokes.

Our solution has also extended further, by supporting their virtual sports content and games from Inspired and Playtech, meaning iGameMedia now locally hosts manages and distributes this content on their behalf.

iGameMedia consolidated content solution, as streamlined the technical efforts required into an organised and proficient workflow, allowing Entain to maximise their content offering to their customers without issue.