Category: Rights Holders

Infront selects iGameMedia’s ONEPlatform

Infront are long-established in the rights acquisition sector, giving them the opportunity to secure official betting rights exclusively for the watch and bet market. Aligned to their wider business strategy in establishing themselves firmly in the betting space, they required a technical platform solution to reach their respective customers.

iGameMedia’s technical infrastructure was built to support any form of video decryption or source video, allowing us to be established as a key technical partner in the rights’ holder space.

Our experience within the digital broadcast, sportsbook and ultra-low latency streaming market has allowed Infront to realise their own strategic potential. By utilising iGameMedia’s technical & content acquisition capabilities, Infront can deliver low latency encoding and distribution services suitable for the sportsbook space.

Utilising iGameMedia’s sophisticated streaming platform API, ONEPlatform, – which unifies sportsbook operators integration efforts from respective content rights owners into one universal solution – has afforded Infront the ability to offer a market ready streaming solution. 

This is further supported with our ONEMap AI technology that aggregates all supplier IDs for a given fixture and safeguards operators to stream and trade its acquired content with ease.

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ONEPlatform API was the perfect sportsbook solution for Kindred and established brand Unibet

Kindred required a seamless video integration and mapping solution that facilitated full control of their own sports content in utilising their new KPS Platform (Kindred Sportsbook Platform) reducing the dependency of services with their current third-party supplier. Additionally, they required the ability to simplify existing technical constraints associated with managing multiple supply chain integrations for their digital content needs and improve content mapping efficiency.

iGameMedia’s ONEPlatform API is the ideal sportsbook solution for Kindred. By aggregating and integrating all digital content rights into one secure stream, Kindred streamlined their content offering and maximised content exposure for their key, established brand – Unibet.

The solution removed their third-party dependency, consolidated multiple supplier integrations into one single streaming integration that delivers streaming and data mapping efficiencies from 76% to 100% through iGameMedia’s AI powered mapping engine.

Our simple consolidated content solution, has streamlined the entire content journey, enabling Kindred to unlock the full potential of their digital content portfolio whilst improving operational efficiency and reducing costs.