The average sportsbook takes 12 weeks to integrate a new odds or sports data provider. Here’s what that costs you.
Real-life data collected via iGame Media’s State of Sportsbook Integrations study confirms the industry is suffering.
I12+ weeks is the average length of time it takes a sportsbook to integrate end-to-end a single data or odds provider.
INew product innovation born from new odds and data feeds has been shelved 3+ times in the last 12 months because of capacity problems. One sportsbook operating in South America and Europe had this happen 6+ times in the last 12 months.
INew sports are the highest priority area of focus if integration and ongoing maintenance work was removed from the roadmap.
The sports betting industry is at a critical juncture.
Product and development teams have never been more stretched.
It’s never been more competitive and harder to grow.
There’s never been more competing forms of entertainment, or choices of sport for bettors to enjoy…
…but it’s not available for them to experience on your sportsbook.
Not because you aren’t aware of the sport. You are. Customers have asked for it. It’s been discussed internally, often.
You know of a specialist provider who can help provide the odds, trading or live streaming you need to offer it.
One quarter it even came close, but a bigger priority took over.
The product feature isn’t there (and won’t be for the foreseeable) because you don’t have the roadmap and development capacity to plan, test, integrate and maintain it.
Industry insight collected via iGame Media’s State of Sportsbook Integrations study revealed this is true for sportsbooks and platform providers of all sizes. Market leaders, challenger brands and even new brands with minimal technical debt to slow them down.
On average the industry is shelving three product upgrades in a single year. Can you afford for that to continue? What if that number grows?
This is much more than an operational, internal problem. It’s a business performance problem.
When compelling new product features are deprioritised or slow to deliver – you’ll get beaten to it. It’ll impact your ability to compete and grow.
You’ll leave significant revenue on the table as the opportunity a competition or sport provides is stolen by your competition.
Players will churn, or never sign-up in the first place because you don’t have the product they’re looking for.
And while all this is happening your existing integration and maintenance costs will continue to rise. Emergency migrations and updates will continue to catch you off guard. The one-off integrations you do make will take longer than projected. So, the impact of your efforts is limited.
There’s a better way.
OneData by iGame.
The odds and sports data gateway built for ambitious, unsatisfied operators.
OneData aggregates specialist odds and data providers, 1M+ events and 30+ sports into a single integration – eliminating all ongoing feed updates and associated vendor support.
Without OneData, integrating those same specialist providers individually would consume an estimated 180 weeks of development time. OneData collapses that substantially.
OneData provides you the path to scale, innovate and commercialise new features, sports and content quickly inside your sportsbook. Expanding the sports, competitions and markets you can offer after integration is now a commercial agreement with the provider available within OneData.
And with an expanding roster of specialist odds and content providers within the OneData marketplace – future innovation, expansion and commercial growth will be faster and easier.
iGame Media’s new Chief Commercial Officer, Will Fyler:
“In a career built on thousands of conversations about odds and content integration, the pain has been consistently loud. It slows the industry down, stifles innovation, and raises the bar for entry – limiting new revenue opportunities for operators, while depriving customers of innovative new products.
“Great product experiences shouldn’t require a fifty-person tech team or an enterprise budget — and they won’t, when you’ve got iGame and OneData in your corner.”
iGame Media launches OneData, eliminating the integration and maintenance time tax on specialist odds and sports data products
OneData connects sportsbooks to specialist odds and sports data suppliers through a single integration, eliminating the significant roadmap pressure, time tax and ongoing development resource and maintenance costs that stifle innovation, forever.
iGame Media, the sports betting industry pioneer behind the only fully agnostic video streaming platform today announced the launch of OneData. An odds and sports data gateway that gives sportsbooks, platforms and prediction markets access to a wide range of specialist odds and sports data providers consolidated into a single integration and simple commercial access model.
OneData fixes one of the biggest industry pain points – feed integration costs and ongoing maintenance pressure, while unlocking niche sports, emerging odds models and innovative products that have been underused, or blocked entirely from roadmaps.
OneData’s provider ecosystem span 30+ sports, 1,000,000+ events per year, and four betting formats: fixed odds, expectancies, bet builder and live event data, delivered in under 100 milliseconds. Customers have full choice over which odds and data suppliers they consume inside OneData, and partners can request integrations of suppliers.
iGame Media’s technical team implement supplier feed updates with zero interruption and time spent by the operator. This popular feature exists within iGame Media’s live streaming platform, eliminating individual integrations and ongoing maintenance of 20+ live streaming suppliers, saving development teams hundreds of hours every single year.
A significant technical feature that underpins OneData is OneMap, iGame’s unified ID engine that maps every provider’s team, leagues, markets and events to their providers event creation IDs. This streamlines operator’s technical workflows regardless of their current or future event creation providers, making new sports, content and innovative products easier and faster to take from idea to production ready.
Mike Cobain, Founder and CEO of iGame Media, said: “iGame Media has spent over 10 years as the Swiss army knife of video to this industry, with 150+ direct integrations with the world’s leading operators. We look at problems and build solutions, and we are the only company globally that is truly provider agnostic in this space. OneData is the next organic step in that evolution. A single integration providing access to an ecosystem of laser focused odds and data providers.”
Specialist odds and data providers available through OneData at launch include: 10Star, Abelson Sports, ALT Sports Data, Betinvest, Huddle, Oval Insights, Racing and Sports, RacebookHQ, Sail GP, Sporting Solutions, Sporting Risk, SWA, Twenty First Group, with more providers and sports announced soon.
iGame Media will demo OneData at booth C101, Hall 3 at SBC Summit, more information can also be found at our dedicated OneData product page.
What pain points does the One family of products solve for sportbooks and platform providers? by iGame Media
Published: June 2026 Author: Chris Watts
What's covered in this article?
IKey advantages our customers experience day-to-day. IThe integration, operational and commercial friction that's resolved. IThe types of organisations and the type of outcomes that users of these products can expect to receive.
iGame products, technology and services are deeply embedded in many different parts and departments of the sports betting industry.
For over 15 years we’ve been building and expanding the infrastructure that keeps the global sports betting industry moving.
Operators everywhere are facing rising costs and growing technical complexity. This is the area where iGame operate and excel. We dedicate our time to removing technical barriers and content workflow bottlenecks so that the industry-at-large operates with maximum efficiency, ensuring trading directors, product leads and engineering managers can sleep well at night (as well as secure content supply at the cheapest operational expense).
OneOTT - the original 'One' family product
You likely know iGame as the originator of the trader-focused low-latency video platform called OneOTT. It's in use across 200+ global sportsbook trading floors, data providers and professional betting groups around the world.
It was the original ‘One’ product in our product line-up and it gives busy trading teams reliable, fast access to a global sports video library through a single, centralised interface.
The One family of iGame Media technology spans way beyond low latency video for trading teams. It’s also expanding in a couple of months’ time (stay tuned).
This article examines our One product family as of today – who uses them and the specific problems they are great at solving.
If you'd like to arrange a demo of any of the the tools described in this article, get in touch.
OneVideo
Hundreds of sportsbooks globally offer watch and bet.
In 2026 – the variety of content providers which fuel this product category is substantial and that creates a problem for sportsbook product and technology teams.
It could mean upwards of 20+ live streaming suppliers to manage. That's more than 20+ individual integrations, video players or APIs – each that come with individual quirks, technical requirements, maintenance and upgrade windows.
It’s a pain and time suck that the industry doesn’t need to bear when the intended outcome of watch and bet is to elevate the in-play betting experience for customers.
OneVideo eliminates this pain.
Integrating OneVideo unlocks access to 20+ live streaming suppliers through a single integration. We will also handle all the supplier management regarding schedule changes, technical upgrades and more.
Who uses OneVideo? I 150+ global sportsbooks including Entain, Kindred and Altenar.
Who is OneVideo best suited for? I Sportsbooks looking to streamline and save costs associated with existing video integrations and ongoing content support requirement.
IPlatform providers (and sportsbooks) looking to expand the choice of watch and bet content available without adding technical integration burden.
OneMap
‘Mapping’ is a term you’ll hear regularly in the sports betting industry.
It’s a symptom of the expansive range of sports content suppliers that fuel the global sports betting ecosystem and product experience. It’s how betting markets, front-end content (like live streaming and visualisations) talk to each other.
As new engaging content formats and choice of sports have expanded – automatically mapping event IDs, market IDs and streaming IDs when they all come from different suppliers has become a growing technical challenge and headache for product and engineering teams.
With no universal mapping language, the reality of achieving automated, high accuracy mapping is difficult (and time consuming) for sportsbooks to achieve. This gap is costly.
The cost is live streaming content failing to display, the wrong event being shown next to your markets, or worse the event page creation failing entirely – often with limited or no visibility of where the failure has occurred.
Your team can manually step in to solve mapping problems – but this requires round-the-clock staffing, so your staffing costs rise.
Too often, money paid for live streaming content is often wasted because of a mapping failure that the right technology can solve.
OneMap solves these problems.
OneMap analyses your live streaming IDs from the wide variety of suppliers iGame Media have integrated and connects it to the event and market IDs which power automated event creation inside your sportsbook.
This automatic mapping process ensures the right live stream event is automatically presented irrespective of who is supplying it - with zero intervention required from your technical teams.
Over the first half of 2026, OneMap is achieving near 100% mapping accuracy for 130,000+ events each month for sportsbooks and platform providers.
Who uses OneMap? I30+ global sportsbooks and platform providers including Kindred, DuelBits and more
Who is OneMap best suited for? ISportsbooks and platform providers who want to eliminate manual event mapping processes associated costs
ISportsbooks looking to resolve content utilisation shortfalls (purchased content being unusable because the mapping process failed)
Later this year we’re expanding the mappable event creation providers available inside OneMap.
To stay up to date on the product enhancements sign up to our newsletter by filling in the form below.
Sign up to receive OneMap updates.
OneRetail
The sports betting shop remains a vital physical customer touchpoint to experience your unique sports betting brand.
How you manage, digitally transport and optimise how live video is experienced and enjoyed inside your shop has become increasingly complex, time consuming and error prone for your staff.
With similarities to our OneVideo product - OneRetail aggregates and centralises all your audiovisual content into a intuitive content management system so your shop team can display the right content on any screen inside your shops, at the right time.
For over 15+ years’ we've been building and defining the technical infrastructure that captures and distributes low latency video from hundreds of rights owners across hundreds of countries.
We also make sure it's viewable by the customers inside your shop in as close to real-time as possible (without sacrificing picture quality). This helps you maximise the in-play betting opportunities inside your betting venues and helps set you apart from the alternative viewing methods that might be available to your customers.
Who uses OneRetail? I DAZN and Entain within 3,500+ betting shops
I A new customer in Italy with more than 100+ shops
Who is OneRetail best suited for? I Retail-sportsbooks looking to simplify and improve the in-store content management processes for their staff
I Sportsbooks who want to expand the audiovisual content they can offer inside their retail shops without adding unneccessary cost and technical complexity.
I Product managers who want to reduce the video picture latency to grow live betting volumes and player participation while customers are inside their shop.
See how we orchestrate DAZN content into 1,300+ retail shops at HD quality with minimal latency
OneMarketplace
Earlier we highlighted the increasingly complex rights owner ecosystem that powers popular watch and bet experiences.
It’s not just a technical burden – there is also a complex commercial landscape to navigate. For example, the time it might take to procure specialist, niche content for your sportsbook that might sit outside of a big aggregator’s portfolio, or expertise.
Niche matters because it’s how your sportsbook can differentiate and stand out in crowded, competitive markets.
OneMarketplace connects sports betting operators of all sizes to specialist, niche rights owners – with simple commercial frameworks that allow you to add new content and expand as your business grows.
Select a rights holder's content on OneMarketplace – and we automatically connect it to your OneVideo integration (and OneMap where needed) – so you are ready to offer the event as soon as it goes live.
OneMarketplace also provides significant advantages to rights owners – providing transparent, direct access to the global sports betting industry.
Who is OneMarketplace best suited for? ISportsbooks and platform providers looking to localise with niche, specialist content inside their product
ISportsbooks who want more control and precision over the content mix they offer
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Something new is joining the iGame Media One family soon... We’re solving one of the most expensive, persistently unsolved problems the sports betting industry has faced for decades.
A faster, better way to integrate live streaming into your sportsbook by iGame Media
Published: June 2026 Author: Chris Watts
Live streaming is one of the most entertaining and immersive in-play sports content formats that you can offer sports bettors.
It brings players closer to the live action, elevating the in-play entertainment leading to more player participation, more enjoyment, greater in-play betting volumes and crucially longer session durations.
In 2026, there are many providers of live streaming content now available for licensed sportsbooks to offer bettors. The volume of live content and sports available means it’s theoretically possible for sportsbooks to offer watch and bet on hundreds of thousands of events each year.
The challenge for sportsbooks and b2b platform providers – is the fragmentation of where this live streaming content comes from and the integration cost that's involved.
Hundreds of thousands of events are split across suppliers. This means that integrating, mapping and successfully streaming this content means lots of integrations and lots of ongoing support time with every single content provider.
It could theoretically result in upwards of 20 bespoke integrations.
Sounds complicated? It is.
Sound time consuming? It is.
Sound expensive for your team manage each of the live content suppliers? It is.
Integrating live streaming suppliers is however only half the problem facing sportsbooks and b2b platforms.
Another major technical problem is 'mapping'. It's how betting markets, front-end content and more talk to each other.
'Mapping’ is a term you’ll hear regularly in the sports betting industry.
It’s a symptom of the expansive range of sports content suppliers that fuel the global sports betting ecosystem and product experience.
As new sports, competitions and content suppliers have expanded – automatically mapping event IDs, market IDs and streaming IDs when they all come from different suppliers has become a growing technical challenge and headache.
With no universal mapping language, the reality of automated, high accuracy mapping has been difficult for sportsbooks to achieve. This gap is costly.
The cost is live streaming content failing to display, the wrong event being shown next to your markets, or worse the event page creation process failing entirely – often with limited or no visibility of where the failure has occurred.
Your team can manually step in to solve mapping problems – but this requires round-the-clock staffing, so your staffing costs rise. The end result is money paid for live streaming content is wasted that an automated mapping system can solve.
There’s a better way.
This article explains how two iGame Media technologies have supported a global b2b sportsbook provider.
How it solved resource problems that were slowing their product and engineering teams down and how the product experience they could offer was expanded, significantly.
OneVideo and OneMap solve different (but connected) problems facing sportsbooks and b2b platforms globally.
They work best when combined, and this is exactly what this fast-growing platform provider experienced.
OneVideo
Unifies more than twenty live streaming content providers into a single technical and support workflow. Integrate once and you can activate and offer content from any of these suppliers effortlessly inside your sportsbook.
iGame also handle all the live streaming vendor support and technical upgrades – taking away hundreds of hours of work every single month.
A selection of the content suppliers pre-integrated into OneVideo
OneMap
OneMap automatically matches live streaming IDs from the wide variety of suppliers iGame Media have integrated and precisely syncs it to event and market IDs which power automated event creation inside your sportsbook.
This automated mapping procedure ensures the right live stream event is automatically presented, irrespective of who is supplying it.
Since launching OneMap a few years ago - it's scaled considerably. In the first half of 2026, OneMap is achieving ~100% mapping accuracy for more than 130,000 events each month for sportsbooks and platform providers all around the world.
Without these two technologies – sportsbooks and platform providers are hampered and operate with limitations:
I Live streaming content choices are restricted because the burden of integrating a new supplier is too high, or resource can't be allocated.
I Support workloads and troubleshooting dedicated to resolving content delivery issues, increases.
IPersistent failure rates for event mapping mean live streaming content risks not being shown and monetised.
Both these iGame Media technologies have exploded in popularity with sportsbooks and platform providers – and are now in use by over 150+ regulated operators around the world.
It provides ambitious, growing sportsbooks and platform providers with freedom of choice and makes product localisation and expansion much easier.
While also removing technical development time spent on live streaming integration and management down to zero.
Win-win.
If you'd like a demo of either of these technologies, please get in touch.
If the integration problem for live streaming is taxing for sportsbooks. What about odds feeds, data and other forms of content? We think there's an even more significant problem that needs addressing...
Contribute to the first ever State of Sportsbook Integrations report comissioned by iGame Media
How much time, money and potential is being drained by complex, time consuming data and pricing supplier integrations?
iGame Media: helping the world’s most impressive sportsbooks be insanely efficient by removing the technical obstacles to live video and betting content access.
The integration problem stifling the sports betting industry
Helping sportsbooks integrate specialist content to power their sportsbook has been a significant area of expansion and focus for iGame Media in recent years.
During many frank conversations with sportsbook operators and odds and data suppliers - we’ve experienced the pain felt first hand. Frustration, friction, wasted time and missed opportunities caused by data and pricing integrations.
What is causing this?
There is no getting around the problem of fragmented supply of content and services. It's a necessity born out the vast sports calendar, a truly global sports betting industry and the value that specialist, niche content suppliers provide.
Each piece of data a sportsbook uses is provided in different formats. There are different video players. Different market mapping requirements. Different SLA’s and support channels and different technical update windows.
The pain and chaos is most felt when a sportsbook trading and product team want to innovate.
When they try to add new content into their sportsbook experience to improve the customer experience.
Sportsbooks are punished for being ambitious.
OnePlatform: unifying live streaming suppliers into a single integration
Our OnePlatform live streaming service has exploded in popularity with sportsbooks and platform providers - now in use by 150+ regulated operators around the world.
OnePlatform solves the mapping, integration and supplier management burden for sportsbooks by unifying live streaming providers into a single, managed service.
A single integration now provides access to 20+ live streaming content providers - normally it would mean access to one.
It also eliminates ongoing support requirements that sucks up hours of support time every single week.
Sportsbooks love OnePlatform because it provides freedom of supplier choice. While also eliminating the pain of multiple integrations.
The problem compounds for data and pricing integrations
Recently, we’ve turned our attention to a bigger industry problem – data and odds integrations for the sports betting industry.
Here the burden on ambitious sportsbooks and stretched teams becomes even more significant. We'll be revealing our ambitious product plans soon.
Why we're comissioning the first ever State of Sportsbooks Integrations Study?
The study is open for the next 8 weeks. Contribute here.
All participants will receive an early preview of the study before it’s official publication; helping you benchmark your sportsbook against your peers in your markets.
We expect to release the study before the SBC Summit in September.
Eliminating complex content management processes for Retail Sportsbooks, anywhere. by iGame Media
Published: May 2026 Author: Chris Watts
Whether you run 50 shops in one country or 5,000 across Europe, the screens on your shop walls do a job. They set the energy. It holds attention. Customers watch, and bet, for longer.
When those screens go dark, that job stops.
A customer walks in. Your team greets them. But the TVs are black – even though live sport is available to show. The moment to pull them in is gone. They might leave. They’ll almost certainly stay for less time than they planned.
This isn’t anyone’s fault.
Your shop team are busy interacting with customers, taking bets, paying out and creating a friendly, welcoming atmosphere that makes retail betting a popular entertainment experience for millions of sports bettors around the world.
Meanwhile, the live content behind them is managed across several disconnected systems. A remote goes missing. A tennis match ends early when a player retires. Nobody notices for twenty minutes.
There’s a simpler way to run this.
OneRetail from iGame Media
OneRetail is live across thousands of betting shops throughout Europe, and soon powering BetPoint Italian retail network.
It replaces a tangle of systems, suppliers and remotes with one platform, one interface and one system per shop.
Chris Watts, Product Director at iGame Media, leads the team behind it.
How it works
The work starts before any hardware arrives. iGame Media takes the live sports rights you've bought — from Sportradar, Stats Perform, Genius Sports, DAZN, Infront and others — and brings them into a single feed. One catalogue. One supplier support relationship (ours). One experience on your shop floor.
Each shop gets an Amino set-top box, branded and configured for you. Your team installs it. No engineers needed. Within minutes, the shop is showing high-definition live sport, controlled by a single remote. (We send spares.)
Train one shop manager, and you've trained them all. Every venue runs the same software, the same hardware, the same interface.
Recent OneRetail product enhancements
We push regular updates to all our products. Three recent upgrades are worth your attention.
Match ranking If you carry a lot of rights, good content gets missed. Our ranking algorithm learns what works for your customers and builds a daily schedule around it. Your shop team can adjust it, but the heavy lifting is done. Customers see matches that matter to them. Staff workload drops.
Gap minimising Dead air kills attention. OneRetail’s channel management scheduler minimises content gaps in your channels. If an event ends, your team can simply flick up or down and the next available match plays straight away.
Three-click scheduling Our UX team has one rule: keep it simple, however much content is in the system. Recent updates make the active channel clearer and cut the clicks needed to switch content on or off.
Unhappy with your content management system? If you want a sharper, simpler and cost effective live content setup for your retail venues, we'd love to show you the power of OneRetail.
Get in touch with our friendly team by filling in the contact form here.
You may also like? See how DAZN uses iGame Media's OneRetail platform to power the delivery of its premium content to partner sportsbook venues throughout DACH. DAZN case study
A fully supported sportsbook platform solution for live sports streaming
iGameMedia, the leading sports streaming platform with an extensive history in B2B ultra-low latency, is proud to announce a new multi-year partnership with Pragmatic Play to deliver ultra-low latency sports streaming through its innovative ONEPlatform streaming solution.
iGameMedia, together with Pragmatic Play has launched a fully integrated streaming solution that allows its customers to access all sports streaming content available without requiring multiple integrations, significantly reducing integration timelines, change management, and empowering the inplay betting product commonly used today.
The iGameMedia ONEPlatform has established integrations with all major content providers that expose all streaming content agreed by the sportsbook operator delivered as a unified content API.
iGameMedia’s integrated solution provides sportsbooks and platform providers with a content gateway to a vast and diverse world of sports content.
In addition, it presents a unique solution to the industry challenges of mapping live streaming with event data essential for the sportsbook product offering. For years customers and suppliers have been required to map IDs from different API sources, leading to multiple challenges and failures, resulting in the inability to offer a live game for the inplay product.
The iGameMedia ONEMap product utilises a single API instance that exposes the respective IDs of all third party vendors associated with the live event. AI and ML technology delivers a truly automated solution with an accuracy rating of 99.7% first time mapping achieved.
At its core, ONEMap’s proprietary AI model utilises advanced algorithms and powerful machine learning capabilities to establish precise connections between AV provider data and event creation data on the ONEPlatform.
Common challenges that exist in the industry include the non-standard approach to team name conventions that are exposed against a content API, whereby typical machine processing cannot identify if PSG or Paris Saint Germain is the same team, often leading to un-mapped events that require manual intervention.
Pragmatic Play is a leading content supplier to the iGaming industry, and rolled out its new sportsbook product in October. The launch of Pragmatic Play’s sportsbook facilitates delivery of a full-service iGaming solution, providing not only sports betting, but also player-favourite slots, live casino and virtual sports.
It marked a new chapter in product development for Pragmatic Play, as the company continues to work towards its goal of becoming the industry’s preferred supplier across all verticals.
Pragmatic Play’s sportsbook utilises the ONEPlatform solution in order to offer its customers a completely streamlined managed services solution, and fully supports live streaming.
iGameMedia’s Commercial Director, Chris Cousin, commented:“We are absolutely delighted to have partnered with Pragmatic Play in supporting their unrivalled platform innovation and offering a truly consolidated content approach for the sportsbook market.”
Pragmatic Play’s VP of Sports, Gareth Crook said:“Our partnership with Chris & the team at iGame helps solidify our aim of delivering a first class sportsbook product to current and future customers. Operators now have access to an unrivalled portfolio of ‘always on’ official live video streaming content from the world’s highest profile sports events and competitions. This delivered at ultra-low latency providing an enhanced betting experience to Sportsbook bettors.”
Commercially viable ULL solution to challenge the industry standard
iGameMedia, the leading sports broadcaster with an extensive history in B2B ultra-low latency, is proud to announce a new multi-year partnership with THEO Technologies to deliver ultra-low latency sports streaming to the sportsbook market as standard, phasing out HLS.
iGameMedia, together with THEO Technologies, will launch its new solution in May 2023, going live exclusively on the world’s largest sports betting site, Bet365, along with rights agency partner Infront Bettor, delivering its entire content portfolio in ultra-low latency as standard across the iGame ONEPlatform.
The platform is a single API that is integrated with all leading sports rights holders, which maps multiple vendor event IDs into one singular ID in one integration.
Until now, the industry standard for sports streaming latency has averaged between seven and eight seconds using HLS in the last ten years – with pricing data feeds moving markets in 1–2 seconds, the usefulness of the video relative to the markets has diminished.
iGameMedia will make available – to all its rights partners – the option to deliver content via its leading ONEPlatform API – to all their clients – in ultra-low latency. The service will be delivered with a fixed latency of 2 seconds from source, aligning the data and the video for a massively enhanced user experience. A sub-second latency service will also be made available where required.
iGameMedia’s Chief Executive, Mike Cobain commented, “We are absolutely delighted to have partnered with THEO Technologies, whose HESP protocol is, in our view, the only viable solution to ultra-low latency at the required scale and at the required cost acceptable to the industry. We have been delivering sub-second socket-based streaming to the B2B industry for almost 15 years, but what is different about HESP is that it is segment-based, meaning it can be delivered using highly scalable existing HLS-orientated CDNs. It also has so many brilliant features such as the ability to meter user conditions and respond instantly to poor networks, being able to change to a lower adaptive bitrate in just one frame, that is 1/25th of a second! Given the extensive levels of control that we have, along with the work that we have done together with the incredible THEO team, we are now ready along with Infront and Bet365 to go live with the first viable B2C solution for the industry.
“Steven Tielemans, CEO of THEO Technologies commented, “iGameMedia and THEO’s new ultra-low latency sports streaming solution will be a game-changer for the sports betting industry. Rights owners can deliver their sports content to sportsbook operators in less than a second with this solution, while sportsbooks will provide a massively enhanced experience to their users. We are thrilled to partner with the iGameMedia team to deliver this ground-breaking solution to the market.”
Bet365, the world’s largest sportsbook, commented, “We’re thrilled that in collaboration with our partners at iGameMedia, we can continue to provide the best In-Play customer experience on our industry-leading product.”
Following several business acquisitions within their market, Entain Group required a sophisticated content solution that simplified their technical constraints associated to managing multiple supply chain integrations for its digital content needs.
Our ONEPlatform API became the perfect sportsbook solution, by consolidating all their acquired rights holder content into one has allowed Entain to streamline their content offering and maximise their content exposure across their key brands like Coral and Ladbrokes.
Our solution has also extended further, by supporting their virtual sports content and games from Inspired and Playtech, meaning iGameMedia now locally hosts manages and distributes this content on their behalf.
iGameMedia consolidated content solution, as streamlined the technical efforts required into an organised and proficient workflow, allowing Entain to maximise their content offering to their customers without issue.
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