Eliminating complex content management processes for BetPoint in Italy.
by iGame Media

Published: May 2026
Author: Chris Watts

Whether you run 50 shops in one country or 5,000 across Europe, the screens on your shop walls do a job. They set the energy. It holds attention.  Customers watch, and bet, for longer.

When those screens go dark, that job stops.

A customer walks in. Your team greets them. But the TVs are black – even though live sport is available to show. The moment to pull them in is gone. They might leave. They’ll almost certainly stay for less time than they planned.

This isn’t anyone’s fault.

Your shop team are busy interacting with customers, taking bets, paying out and creating a friendly, welcoming atmosphere that makes retail betting a popular entertainment experience for millions of sports bettors around the world.

Meanwhile, the live content behind them is managed across several disconnected systems. A remote goes missing. A tennis match ends early when a player retires. Nobody notices for twenty minutes.

There’s a simpler way to run this.

OneRetail from iGame Media

OneRetail, soon to be live across BetPoint Italy’s retail network, and in thousands of shops across Europe for clients including DAZN and Entain.

It replaces a tangle of systems, suppliers and remotes with one platform, one interface and one system per shop.

Chris Watts, Product Director at iGame Media, leads the team behind it.

How it works

The work starts before any hardware arrives. iGame Media takes the live sports rights you've bought — from Sportradar, Stats Perform, Genius Sports, DAZN, Infront and others — and brings them into a single feed. One catalogue. One supplier relationship (ours). One experience on your shop floor.

Each shop gets an Amino set-top box, branded and configured for you. Your team installs it. No engineers needed. Within minutes, the shop is showing high-definition live sport, controlled by a single remote. (We send spares.)

Train one shop manager, and you've trained them all. Every venue runs the same software, the same hardware, the same interface.

Recent OneRetail product enhancements

We push regular updates to all our products. Three recent upgrades are worth your attention.

Match ranking
If you carry a lot of rights, good content gets missed. Our ranking algorithm learns what works for your customers and builds a daily schedule around it. Your shop team can adjust it, but the heavy lifting is done. Customers see matches that matter to them. Staff workload drops.

Gap minimising
Dead air kills attention. OneRetail’s channel management scheduler minimises content gaps in your channels. If an event ends, your team can simply flick up or down and the next available match plays straight away.

Three-click scheduling
Our UX team has one rule: keep it simple, however much content is in the system. Recent updates make the active channel clearer and cut the clicks needed to switch content on or off.

Unhappy with your content management system?
If you want a sharper, simpler and cost effective live content setup for your retail venues, we'd love to show you the power of OneRetail.

Get in touch with our friendly team by filling in the contact form here.

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