What problems do the One family of products solve for the sports betting industry?
by iGame Media

Published: June 2026
Author: Chris Watts

What's included in this article?
I Key advantages users of iGame products experience day-to-day.
I The operational and commercial friction our products resolve for sportsbooks and platform providers.
I What types of organisations could benefit from these services.

iGame products and services are deeply embedded in many different parts of the sports betting industry.

For over 15 years we’ve been building and expanding the infrastructure that keeps the global sports betting industry moving.

Operators everywhere are being faced with rising costs and growing technical complexity. This is the area where iGame operate and excel. We dedicate our time to removing technical barriers and content workflow bottlenecks so that the industry-at-large can operate with maximum efficiency, ensuring trading directors, product leads and engineering managers can sleep well at night.

OneOTT - the original 'One' family product

You might know iGame as the originator of the trader-focused OTT platform called OneOTT that’s in use across 200+ global sportsbook trading floors, data providers and professional betting groups around the world.

It was the original ‘One’ product in our product line-up because it helps provide busy trading teams with reliable, fast access to a global sports video library through a single, centralized system. Trading teams use it to expand the sports events they can offer and trade in-play. Customer service teams use it to quickly and comprehensively resolve complex customer queries, and it does all this in one application.

The One family of iGame Media products is however much more than this.

It’s also expanding in a couple of months’ time (stay tuned).

This article examines the One family as of today – who uses them and the specific problems they are great at solving for the sports betting industry.

OnePlatform

Hundreds of sportsbooks globally offer watch and bet.
In 2026 – the variety of content providers which fuel this product category is substantial and that creates a problem for sportsbook product and technology teams.

It means 20+ live streaming suppliers to manage. It’s also upwards of 20+ integrations and multiple video players – all with their individual quirks, technical requirements, maintenance and upgrade windows.

It’s a pain and misery the industry doesn’t need to bear when the intended outcome is elevating the in-play betting experience for customers.

OnePlatform eliminates this pain. Integrate OnePlatform and unlock access to 20+ live streaming suppliers through a single integration. We also handle all the supplier management regarding schedule changes, technical hiccups and beyond.

Who uses OnePlatform?
I 150+ global sportsbooks including Entain, Kindred and Altenar.

Who is OnePlatform best suited for?
I Sportsbooks looking to streamline and save costs associated with existing video integrations and ongoing content support requirement.

I Platform providers (and sportsbooks) looking to expand the choice of watch and bet content available for the sportsbook customers without adding integration burden.

OneMap

‘Mapping’ is a term you’ll hear regularly in the sports betting industry. It’s another symptom of the expansive range of sports content suppliers that fuel the global sports betting ecosystem and product experience. It’s how betting markets, front-end content and more talk to each other.

As new content formats have proliferated – automatically mapping event IDs, market IDs and streaming IDs when they all come from different suppliers has become a growing technical challenge and headache.

With no universal mapping language, the reality of automated, high accuracy mapping has been impossible for sportsbooks to achieve. This gap is costly.

The cost is live streaming content failing to display, the wrong event being shown next to your markets, or worse the event page creation failing entirely – often with limited or no visibility of where the failure has occurred.

Your team can manually step in to solve mapping problems – but this requires round-the-clock staffing, so your staffing costs rise. And money paid for live streaming content is often wasted due to gaps that the right technology can solve.

OneMap solves these problems.

OneMap analyses live streaming IDs from the wide variety of suppliers iGame Media have integrated and connects it to the event and market IDs which power automated event creation inside your sportsbook. This mapping process ensures the right live stream event is automatically presented irrespective of who is supplying it.

Over the half of 2026, OneMap is achieving near 100% mapping accuracy for 130,000+ events each month for sportsbooks and platform providers.

Who uses OneMap?
I 30+ global sportsbooks and platform providers including Kindred, DuelBits and more

Who is OneMap best suited for?
I Sportsbooks and platform providers looking to eliminate manual event mapping processes and costs

I Sportsbooks looking to resolve content utilisation shortfalls (purchased content being unusable because mapping failed)

Later this year we’re expanding the mappable event creation providers available inside OneMap.

To stay up to date on the product enhancements sign up to our newsletter by filling in the form below.

OneRetail

The sports betting shop remains a vital customer touchpoint and physical experience of your unique sports betting brand.

How you manage, digitally transport and optimise how the live audiovisual content you’ve procured is experienced inside your shop has become increasingly complex, time consuming and error prone for your staff.

With similarities to our OnePlatform product. OneRetail aggregates and centralizes all your audiovisual content into a simple content management system so your shop team can easily display the right content on any screen inside your shops at the right time.

For over 15+ years’ we've been building and defining the technical infrastructure that captures and distributes low latency video from hundreds of rights owners and to hundreds of countries. We also make sure it reaches your customers inside your shop in as low latency without sacrificing picture quality and the experience you wish to create.

Who uses OneRetail?
I  DAZN and Entain spanning more than 3,500+ individual betting shops

I A new customer in Italy with more than 100+ shops

Who is OneRetail best suited for?
I Retail-sportsbooks looking to simplify and improve the in-store content management processes for their staff

I Sportsbooks who want to expand the audiovisual content they can offer inside their retail shops without adding cost and technical complexity.

I Product managers looking to reduce the picture latency of the video they show to customers to grow live betting volumes and participation.

OneMarketplace

Earlier we highlighted the increasingly complex rights owner ecosystem that powers popular watch and bet experiences. It’s not just a technical burden – there is also a complex commercial landscape to navigate to procure specialist, niche content for your sportsbook that might sit outside of a big aggregator’s portfolio, or expertise.

Niche matters because it’s how your sportsbook can differentiate and stand out in the crowded markets you might operate in.

OneMarketplace connects sports betting operators all sizes to specialist, niche rights owners – with simple commercial frameworks without the middle-man margin tax that allow you to test content and expand as your business grows.

Make a rights holder selection on OneMarketplace – it automatically connects to our OnePlatform video platform – so your sportsbook is ready to offer the event as soon as it takes place.

OneMarketplace also offers advantages to rights owners – providing transparent, direct access to the global sports betting industry.

Who is OneMarketplace best suited for?
I Sportsbooks looking to localise their product offering through niche, specialist content providers

I Sportsbooks who want more control over the content mix their sportsbook offer