What pain points does the One family of products solve for sportbooks and platform providers?
by iGame Media

Published: June 2026
Author: Chris Watts

What's covered in this article?

I Key advantages our customers experience day-to-day.
I The integration, operational and commercial friction that's resolved.
I The types of organisations and the type of outcomes that users of these products can expect to receive.

iGame products, technology and services are deeply embedded in many different parts and departments of the sports betting industry.

For over 15 years we’ve been building and expanding the infrastructure that keeps the global sports betting industry moving.

Operators everywhere are facing rising costs and growing technical complexity. This is the area where iGame operate and excel. We dedicate our time to removing technical barriers and content workflow bottlenecks so that the industry-at-large operates with maximum efficiency, ensuring trading directors, product leads and engineering managers can sleep well at night (as well as secure content supply at the cheapest operational expense).

OneOTT - the original 'One' family product

You likely know iGame as the originator of the trader-focused low-latency video platform called OneOTT.  It's in use across 200+ global sportsbook trading floors, data providers and professional betting groups around the world.

It was the original ‘One’ product in our product line-up and it gives busy trading teams reliable, fast access to a global sports video library through a single, centralised interface.

Trading teams use it to expand the sports events they can offer and trade in-play. Customer service teams use it to quickly and comprehensively resolve complex customer queries, and it does all this in one application.

The One family of iGame Media technology spans way beyond low latency video for trading teams. It’s also expanding in a couple of months’ time (stay tuned).

This article examines our One product family as of today – who uses them and the specific problems they are great at solving.

If you'd like to arrange a demo of any of the the tools described in this article, get in touch.

OnePlatform

Hundreds of sportsbooks globally offer watch and bet.

In 2026 – the variety of content providers which fuel this product category is substantial and that creates a problem for sportsbook product and technology teams.

It could mean upwards of 20+ live streaming suppliers to manage. That's more than 20+ individual integrations, video players or APIs – each that come with individual quirks, technical requirements, maintenance and upgrade windows.

It’s a pain and time suck that the industry doesn’t need to bear when the intended outcome of watch and bet is to elevate the in-play betting experience for customers.

OnePlatform eliminates this pain.

Integrating OnePlatform unlocks access to 20+ live streaming suppliers through a single integration. We will also handle all the supplier management regarding schedule changes, technical upgrades and more.

Who uses OnePlatform?
I 150+ global sportsbooks including Entain, Kindred and Altenar.

Who is OnePlatform best suited for?
I Sportsbooks looking to streamline and save costs associated with existing video integrations and ongoing content support requirement.

I Platform providers (and sportsbooks) looking to expand the choice of watch and bet content available without adding technical integration burden.

OneMap

‘Mapping’ is a term you’ll hear regularly in the sports betting industry.

It’s a symptom of the expansive range of sports content suppliers that fuel the global sports betting ecosystem and product experience. It’s how betting markets, front-end content (like live streaming and visualisations) talk to each other.

As new engaging content formats and choice of sports have expanded – automatically mapping event IDs, market IDs and streaming IDs when they all come from different suppliers has become a growing technical challenge and headache for product and engineering teams.

With no universal mapping language, the reality of achieving automated, high accuracy mapping is difficult (and time consuming) for sportsbooks to achieve. This gap is costly.

The cost is live streaming content failing to display, the wrong event being shown next to your markets, or worse the event page creation failing entirely – often with limited or no visibility of where the failure has occurred.

Your team can manually step in to solve mapping problems – but this requires round-the-clock staffing, so your staffing costs rise.

Too often, money paid for live streaming content is often wasted because of a mapping failure that the right technology can solve.

OneMap solves these problems.

OneMap analyses your live streaming IDs from the wide variety of suppliers iGame Media have integrated and connects it to the event and market IDs which power automated event creation inside your sportsbook.

This automatic mapping process ensures the right live stream event is automatically presented irrespective of who is supplying it - with zero intervention required from your technical teams.

Over the first half of 2026, OneMap is achieving near 100% mapping accuracy for 130,000+ events each month for sportsbooks and platform providers.

Who uses OneMap?
I 30+ global sportsbooks and platform providers including Kindred, DuelBits and more

Who is OneMap best suited for?
I Sportsbooks and platform providers who want to eliminate manual event mapping processes associated costs

I Sportsbooks looking to resolve content utilisation shortfalls (purchased content being unusable because the mapping process failed)

Later this year we’re expanding the mappable event creation providers available inside OneMap.

To stay up to date on the product enhancements sign up to our newsletter by filling in the form below.

Sign up to receive OneMap updates.

OneRetail

The sports betting shop remains a vital customer touchpoint and physical touchpoint for customers to experience your unique sports betting brand.

How you manage, digitally transport and optimise how live video is experienced and enjoyed inside your shop has become increasingly complex, time consuming and error prone for your staff.

With similarities to our OnePlatform product -  OneRetail aggregates and centralises all your audiovisual content into a intuitive content management system so your shop team can display the right content on any screen inside your shops, at the right time.

For over 15+ years’ we've been building and defining the technical infrastructure that captures and distributes low latency video from hundreds of rights owners across hundreds of countries.

We also make sure it's viewable by the customers inside your shop in as close to real-time as possible (without sacrificing picture quality). This helps you maximise the in-play betting opportunities inside your betting venues and helps set you apart from the alternative viewing methods that might be available to your customers.

Who uses OneRetail?
I  DAZN and Entain within 3,500+ betting shops

I A new customer in Italy with more than 100+ shops

Who is OneRetail best suited for?
I Retail-sportsbooks looking to simplify and improve the in-store content management processes for their staff

I Sportsbooks who want to expand the audiovisual content they can offer inside their retail shops without adding unneccessary cost and technical complexity.

I Product managers who want to reduce the video picture latency to grow live betting volumes and player participation while customers are inside their shop.

OneMarketplace

Earlier we highlighted the increasingly complex rights owner ecosystem that powers popular watch and bet experiences.

It’s not just a technical burden – there is also a complex commercial landscape to navigate. For example, the time it might take to procure specialist, niche content for your sportsbook that might sit outside of a big aggregator’s portfolio, or expertise.

Niche matters because it’s how your sportsbook can differentiate and stand out in crowded, competitive markets.

OneMarketplace connects sports betting operators of all sizes to specialist, niche rights owners – with simple commercial frameworks that allow you to add new content and expand as your business grows.

Select a rights holder's content on OneMarketplace – and we automatically connect it to your OnePlatform video integration (and OneMap where needed) – so you are ready to offer the event with as soon as it goes live.

OneMarketplace also provides significant advantages to rights owners – providing transparent, direct access to the global sports betting industry.

Who is OneMarketplace best suited for?
I Sportsbooks and platform providers looking to localise by offering niche, specialist content inside their product

I Sportsbooks who want more control and precision over the content mix they offer their customers